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Strategic Funding Source Increases Borrowing Capacity to $90 Million with New Revolving Credit Facility Led by CapitalSource

July 15, 2015
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Strategic Funding Source, Inc., a leading provider of direct financing to small and midsize businesses, today announced that it has closed on a $90 million revolving credit facility. Led by CapitalSource, a division of Pacific Western Bank, the loan agreement includes continued participation from East West Bank and the addition of BankUnited to the lending group.

“Gaining access to the capital needed to grow continues to be an issue for many of America’s hard working small business owners and our industry plays a crucial role in addressing that need,” said Andrew Reiser, Chairman and Chief Executive Officer, Strategic Funding Source. “With the support of our outstanding bank partners we have now more than doubled our borrowing capacity. Coupled with the $110 million line of equity financing we secured from Pine Brook in August 2014, we are poised to significantly expand our footprint in the robust and evolving small business lending space.”

Strategic Funding Source provides loans and cash advances to small businesses by combining advanced technology and insight based on years of experience as small business owners and financial industry experts. The company works directly with small business owners to identify their capital requirements and creates flexible, tailored financing options that suit their individual business models.

About Strategic Funding Source, Inc.

Strategic Funding Source finances the future of small businesses utilizing advanced technology and human insight. Established in 2006, the Company is headquartered in New York City and maintains regional offices in Virginia, Washington state, and Florida. Strategic Funding Source has served thousands of small business clients across the U.S. and Australia. Visit www.sfscapital.com to learn more about the Company, its financing products and partnership opportunities.

Broker Battle Finds a Champion

January 14, 2024
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At the Miami Beach Convention Center in Miami Beach, Florida, thousands of viewers packed a hall to witness the first ever Broker Battle™ at AltFinanceDaily CONNECT. After the rules of the competition were explained, six broker contestants waited eagerly for their turn to face four judges and with that a chance to win a grand prize of $5,000. Their goal? Choose from one of three pre-defined sales scenarios and show off their knowledge and abilities to the judges. Here’s what happened:

The Broker Battle was introduced



Broker Battle judge Daniel Dames (Bitty Advance) held up a Title belt




Irving Betesh (Advance Funds Network) had the distinction of going first. He came prepared!




The contestants continued one by one alphabetically by last name

The conversational role playing on the stage covered the gamut, ranging from explaining APRs and contract terminology to diagnosing customer needs or trying to earn a customer’s business. Below, judges Jared Weitz (United Capital Source) and Cheryl Tibbs (Equipment LeaseCo Inc) listen in to a contestant’s pitch.



Mike Brooks (Best Connect Capital) came in with his own style




Corey Digi (Lexington Capital Group) put up a strong showing




Stanley Mitchell (CLM Financial) goes to work




Danielle Rivelli (United Capital Source) showed off her experience




Anthony Truglia (CapFront) made it known the competition wasn’t over yet




The judges had to add up their scores for each contestant to find out which TWO would make it into the final championship battle

Second from the right is judge Leo Vargas (Triton Recovery Group).




Anthony Truglia and Danielle Rivelli are declared the two finalists after racking up the highest scores







The final sales scenario is revealed!




Both contestants have to compete on stage at the same time! Oh my!




The contestants are sent offstage so the judges can deliberate



And the winner is…




Anthony Truglia!





All photos from the Broker Battle here
All photos from the rest of AltFinanceDaily CONNECT MIAMI here

AltFinanceDaily would like to thank all of the amazing broker contestants for participating in something bold and brand new. Thank you to Anthony Truglia, Danielle Rivelli, Corey Digi, Irving Betesh, Stanley Mitchell, and Mike Brooks. Gratitude is also directed towards the judges for their efforts, Cheryl Tibbs, Daniel Dames, Jared Weitz, and Leo Vargas.

AltFinanceDaily hopes that this competition inspires all brokers to become better, to further master their knowledge of available products, legal compliance, style, and confidence. A video highlight reel of the competition is in post-production.

Interested in more from AltFinanceDaily? Contact us at info@debanked.com or call 212-220-9084.

All Registered Sales-based Financing Providers in Virginia (As of 3-29-23)

April 2, 2023
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Is the revenue-based financing provider you do business with registered to operate in Virginia? On July 1, 2022, Virginia’s commercial financing disclosure law went into effect and with that the necessity to register one’s business. As of March 29, 2023, 101 companies had registered. This is the official list of registered sales-based financing providers as of that date (yellow means it has been added since our last update):

  • Advance Servicing Inc.
  • Accredited Business Solutions LLC dba The Accredited Group
  • Advance Funds Network LLC dba Advance Funds Network
  • AdvancePoint Capital LLC dba advancepoint
  • Ally Merchant Services LLC
  • Alpine Funding Partners, LLC
  • Business Capital LLC
  • Byzfunder NY LLC dba Tandem dba Nano-FI
  • Bridge Capital Services, LLC
  • CFG Merchant Solutions, LLC
  • Clarify Capital II LLC dba Clarify Capital
  • Cloudfund VA LLC dba Cloudfund LLC
  • Capflow Funding Group Managers LLC
  • Clear Finance Technology (U.S.) Corp. dba Clearco
  • Coast Premier LLC dba Coast Funding
  • Commercial Servicing Company, LLC
  • Corporate Lodging Consultants, Inc.
  • Crown Funding Source LLC dba Crown Funding Source
  • Diesel Funding LLC
  • Direct Capital Source Inc.
  • Dealstruck Capital LLC
  • EBF Holdings, LLC
  • Essential Funding Group Inc
  • Errant Ventures LLC
  • FC Capital Holdings, LLC FundCanna
  • Fidelity Funding Group LLC
  • Front Capital LLC
  • Finova Capital, LLC
  • Fintegra, LLC
  • First Data Merchant Services LLC
  • First Path Capital Ventures LLC dba First Path Capital
  • FleetCor Technologies Operating Company, LLC
  • Flexibility Capital Inc.
  • Fora Financial East LLC
  • Forward Financing LLC
  • Fox Capital Group Inc.
  • Fundamental Capital LLC
  • Funding Metrics, LLC dba Quick Fix Capital
  • Good Funding, LLC
  • Granite Merchant Funding, LLC
  • Invision Funding LLC
  • Itria Ventures LLC
  • Jaydee Ventures, LLC dba 1 West Capital dba 1 West Commercial
  • Kapitus LLC
  • Knight Capital Funding III, LLC
  • Lexington Capital Holdings Ltd
  • LG Funding LLC
  • Legend Advance Funding II, LLC dba Legend Funding
  • Liberis US Inc.
  • Libertas Funding, LLC
  • Liquidibee 1 LLC dba Liquidibee LLC dba Altfunding.com
  • Loanability, Inc.
  • Millstone Funding Inc.
  • National Funding, Inc.
  • Nav Technologies, Inc.
  • Orange Advance LLC
  • Pearl Alpha Funding, LLC
  • Pearl Beta Funding, LLC
  • Pearl Delta Funding, LLC
  • Proto Financial Corp.
  • PWCC Marketplace, LLC
  • Parafin, Inc.
  • PayPal, Inc.
  • Payability Commercial Factors, LLC
  • Pinnacle Business Funding LLC dba Custom Capital USA dba EnN OD Capital
  • Platform Funding LLC
  • Prosperum Capital Partners LLC dba Arsenal Funding
  • QFS Capital LLC
  • RFG USA Inc.
  • Rival Funding, LLC
  • Riverpoint Financial Group Inc.
  • Rocket Capital NY LLC
  • ROKFI LLC
  • Ruby Capital Group LLC
  • Rapid Financial Services, LLC
  • Reliant Services Group, LLC
  • Retail Capital LLC dba Credibly
  • Revenued LLC
  • Rewards Network Establishment Services Inc.
  • Secure Capital Solutions Inc.
  • Sky Bridge Business Funding, LLC
  • SMB Compass LLC dba SMB Compass
  • Sunrise Funding LLC
  • Santa Barbara Tax Products Group, LLC
  • SellersFunding Corp.
  • Sharpe Capital, LLC
  • Shine Capital Group LLC
  • Shopify Capital Inc.
  • Shore Funding Solutions Inc.
  • Streamline Funding, LLC
  • Stripe Brokering, Inc.
  • The LCF Group, Inc.
  • Unique Funding Solutions LLC
  • United Capital Source Inc.
  • Upfront Rent Holdings LLC
  • Upper Line Capital LLC
  • Vader Servicing, LLC
  • Velocity Capital Group LLC
  • Vivian Capital Group LLC
  • Vox Funding, LLC
  • ZING Funding I, LLC

All Registered Sales-based Financing Providers in Virginia (List)

March 11, 2023
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Is the revenue-based financing provider you do business with registered to operate in Virginia? On July 1, 2022, Virginia’s commercial financing disclosure law went into effect and with that the necessity to register one’s business. As of March 8, 2023, this is the official list of registered sales-based financing providers:

  • Advance Servicing Inc.
  • Accredited Business Solutions LLC dba The Accredited Group
  • Advance Funds Network LLC dba Advance Funds Network
  • AdvancePoint Capital LLC dba advancepoint
  • Ally Merchant Services LLC
  • Alpine Funding Partners, LLC
  • Business Capital LLC
  • Byzfunder NY LLC dba Tandem dba Nano-FI
  • Bridge Capital Services, LLC
  • CFG Merchant Solutions, LLC
  • Clarify Capital II LLC dba Clarify Capital
  • Cloudfund VA LLC dba Cloudfund LLC
  • Capflow Funding Group Managers LLC
  • Clear Finance Technology (U.S.) Corp. dba Clearco
  • Coast Premier LLC dba Coast Funding
  • Commercial Servicing Company, LLC
  • Corporate Lodging Consultants, Inc.
  • Crown Funding Source LLC dba Crown Funding Source
  • Diesel Funding LLC
  • Direct Capital Source Inc.
  • Dealstruck Capital LLC
  • EBF Holdings, LLC
  • Essential Funding Group Inc
  • Errant Ventures LLC
  • FC Capital Holdings, LLC FundCanna
  • Fidelity Funding Group LLC
  • Front Capital LLC
  • Finova Capital, LLC
  • Fintegra, LLC
  • First Data Merchant Services LLC
  • FleetCor Technologies Operating Company, LLC
  • Flexibility Capital Inc.
  • Fora Financial East LLC
  • Forward Financing LLC
  • Fox Capital Group Inc.
  • Fundamental Capital LLC
  • Funding Metrics, LLC dba Quick Fix Capital
  • Good Funding, LLC
  • Granite Merchant Funding, LLC
  • Invision Funding LLC
  • Itria Ventures LLC
  • Jaydee Ventures, LLC dba 1 West Capital dba 1 West Commercial
  • Kapitus LLC
  • Knight Capital Funding III, LLC
  • Lexington Capital Holdings Ltd
  • LG Funding LLC
  • Legend Advance Funding II, LLC dba Legend Funding
  • Liberis US Inc.
  • Libertas Funding, LLC
  • Liquidibee 1 LLC dba Liquidibee LLC dba Altfunding.com
  • Loanability, Inc.
  • Millstone Funding Inc.
  • National Funding, Inc.
  • Nav Technologies, Inc.
  • Pearl Alpha Funding, LLC
  • Pearl Beta Funding, LLC
  • Pearl Delta Funding, LLC
  • Proto Financial Corp.
  • PWCC Marketplace, LLC
  • Parafin, Inc.
  • PayPal, Inc.
  • Payability Commercial Factors, LLC
  • Pinnacle Business Funding LLC dba Custom Capital USA dba EnN OD Capital
  • Platform Funding LLC
  • Prosperum Capital Partners LLC dba Arsenal Funding
  • QFS Capital LLC
  • RFG USA Inc.
  • Rival Funding, LLC
  • Riverpoint Financial Group Inc.
  • Rocket Capital NY LLC
  • ROKFI LLC
  • Ruby Capital Group LLC
  • Rapid Financial Services, LLC
  • Reliant Services Group, LLC
  • Retail Capital LLC dba Credibly
  • Revenued LLC
  • Rewards Network Establishment Services Inc.
  • Secure Capital Solutions Inc.
  • Sky Bridge Business Funding, LLC
  • SMB Compass LLC dba SMB Compass
  • Santa Barbara Tax Products Group, LLC
  • SellersFunding Corp.
  • Sharpe Capital, LLC
  • Shine Capital Group LLC
  • Shopify Capital Inc.
  • Shore Funding Solutions Inc.
  • Streamline Funding, LLC
  • Stripe Brokering, Inc.
  • The LCF Group, Inc.
  • United Capital Source Inc.
  • Upfront Rent Holdings LLC
  • Upper Line Capital LLC
  • Vader Servicing, LLC
  • Velocity Capital Group LLC
  • Vivian Capital Group LLC
  • Vox Funding, LLC
  • ZING Funding I, LLC

ERC And The Broker Relationship

January 11, 2023
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employee retention tax creditLike many business loan brokerage CEOs across the US, Jared Weitz is familiar with the Employee Retention Credit (ERC). His company, United Capital Source (UCS), which in 2021 surpassed $1B in small business financing volume, regularly speaks to thousands of small business owners. Weitz told AltFinanceDaily that through his own experience most business owners have become sufficiently aware of the ERC as well. That in turn raises the question of what role a company like UCS can play in the ERC process.

“We have a few different referral partners that are lending against those credits,” Weitz said. “And that’s what we’re doing.”

In that regard, UCS is doing what it is already used to doing, connecting the business owner with a compatible source of funding. While other brokers may attempt to generate fees by assisting businesses with filing for the tax credits themselves, Weitz said he prefers to avoid the headache and/or potential liability that can come along with doing that.

“We’re able to get 100% of what a client is owed right up front,” Weitz said. “They can either have an interest-only program or a no-payments program for 12 months, and then after 12 months there would be a factor rate attached to the program that would be paid back weekly.”

UCS earns a commission when a deal goes through but ERC has not by any means become a primary driver of business, according to Weitz. Rather, it’s something that could come up during a customer consultation.

“When we’re peeling back the layers and chatting with the client on why they need funds, if they say ‘well, actually I’m falling short here and I also just filed for [the ERC] and I’m still waiting for that,’ it can be one of the options that we offer them […] and we’ll just see what they qualify for and if they’re interested in it.”

united capital sourceIt’s the waiting part that is creating a cottage industry around ERC. Weitz says he hasn’t heard of any business getting an ERC refund in less than 7 or 8 months and he is aware of at least one business that is still waiting for it 2 years later since filing. But just because most businesses are aware of the ERC doesn’t mean they’ve all actively pursued it. On this, UCS simply offers free helpful advice.

“What I would say to them is ‘hey, heads up, you should probably look into this with your local accountant and payroll company, make sure you get your tax attorney or your accounting firm’s attorney involved just to make sure you’re doing it the right way.'”

Putting business owners on that path of pursuit, informing them of its existence and advising them to seek out qualified counsel to assist with it, generates no revenue to UCS, but Weitz thinks it’s important to help business owners in any way possible.

“I think it does build a bridge of trust a bit more between you and your clients because you’re showing them that you’re not solely looking at products that are beneficial to you, and you shouldn’t be doing that anyway,” Weitz said. “But I think when you’re dealing with someone there’s always that thought in their head, right? And so this has helped solidify that you’re not.”

As Alternative Finance Leaves NYC, Long Island May Be The Next Best Option

January 26, 2022
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Long IslandAs things like cost of rent, remote work, and incoming disclosure laws cause uncertainty in the hub of alternative finance, many in the industry have decided to leave New York City. Some however, say the perception of a mass exodus is false, and it is Long Island that checks all the boxes for alternative finance’s new home.

“My company started on Long Island and it’s where most of our staff is from, so logically it made sense to keep it there in the beginning of [our] journey,” said Jared Weitz, CEO of United Capital Source. “It’s close to people’s homes so the commute is less for staff and the office space can be 10 to 40 percent less on cost and your loss factor on space is less so the space you do rent, you actually get to use more of.”

According to Weitz, employees in the industry lost a desire to commute during the pandemic. When transitioning from in-person work to remote and then back to in-person, it seems like a commute to Manhattan was a tough sell.

“During [the pandemic], a ton of larger companies who had massive offices in Manhattan ticked it down,” said Weitz. “Staff also didn’t want to commute anymore and so many offices in the city have either moved out to Long Island or stayed in [New York City] to smaller offices and did [remote work] with employees.”

Wall StreetWhen asked about the value of a Downtown Manhattan address on a business card, Weitz abruptly dismissed the notion that names like Wall, Rector, and Pine still hold the same prestige as it did in years past.

“No, no, no, no one looks at that anymore,” Weitz said. “Most often people are focused on client experiences, so reviews online, time in business, online presence, what can be found about them.”

Weitz spoke on the quality of employees that come from the New York area, and how their work ethic and work experience are some of the best the industry has to offer.

“Look, I’m from New York so I’m partial and I can see why people say [this]. New York [workers] have a certain grit, and a certain fight with laser focus determination.”

“I think there are people who are smart and who hustle anywhere,” Weitz continued. “While southerners may have a laid-back lifestyle, I know plenty who hustle hard, [but] I do think you can always tell the difference from a New York sales rep versus another.”

It’s Time to Check That ISO Agreement and Balance the Broker/Funder Relationship

November 8, 2021
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redline an iso agreementThe fine print of ISO Agreements, long a thorn in the side of brokers when it’s worked against them, is an area that is ripe for change. All too often the price of a referral relationship is a take-it-or-leave-it contract that is not up for negotiation. So says Jared Weitz, CEO of United Capital Source and Co-Chairman of the Broker Division at the SBFA. He told AltFinanceDaily that he’s gotten major pushback from some funders for redlining deals prior to inking them.

Aware that he is not alone in dealing with this, Weitz is looking to push out uniform agreements to the industry that would align both sides, creating a fair arrangement and providing for mutual indemnifications.

“I want to explain the importance of it on a broker’s side because I think that what is happening is that there are funders who solicit business [by saying] that they are broker and customer-centric, us being the customer, and [then] we get handed an agreement that literally signs [our] business away,” said Weitz.

“If you don’t know any better, you’re totally screwed.”

Weitz spoke in detail about how the concept of redlining an agreement is a part of doing business with large financial institutions, but when it comes to funders, it’s an entirely different situation.

“In most industries, it’s such a normal thing to redline an agreement. We were [working] with AMEX, a huge company, and it was understood like ‘hey, shoot this over to your lawyer, let us know,’ it was already understood that we were going to redline it. In [small business lending] if you want to redline something, it’s almost like the funder gets offended.”

When it comes to mutual indemnification, Weitz talked about how this is the biggest issue in these types of deals, especially as new laws are creeping into certain states that are going to change the way many funders do business. In response to some of these new laws, funders are not only trying to put all of the legal responsibility on the brokers, but forcing them to give up their book of business in order to get deals done.

“THE GUY THAT DOESN’T LET YOU REDLINE HIS AGREEMENT, YOU SHOULD RUN AWAY FROM THAT GUY…”

“Now that there are new laws popping up in different states and being enforced differently, funders have come out with new agreements, and look, that’s okay to do right, any broker worth their salt is going to say ‘hey, we agree to not lie and mislead, we agree to follow the TCPA laws, to follow the CAN-SPAM email laws,’ that stuff is easy. What is with these agreements is that you have funders that say to a broker in the [contract], we want the right to come and fully audit your books.”

After the implementation of his own mutual agreement, Weitz claims that a quarter of the funders he worked with prior to his agreement no longer want to do business with him.

loan contract“There is a large 25 percent, and were talking about big name funders that I have stopped working with over the last twelve to eighteen months because they have literally tried to hit me with the most onerous agreement you could ever see, and when I spoke to them about it, they said ‘you know what Jared, most people just sign this and send it back.’ And that made me afraid for the broker industry.”

Although a positive relationship with a funder is imperative to being a successful broker, Weitz believes that some type of mutual agreement will protect people like him from being taken advantage of when things don’t go as planned for the funder.

“The guy that doesn’t let you redline his agreement, you should run away from that guy, because I have been in that scenario, where I’ve hugged, I’ve eaten at a man’s house with his family, and I’ve had that same man when things are down do what he has to do.”

Weitz talked about how the relationship with a funder can start a business relationship, but stressed that a fair agreement keeps it going. “Everyone’s friends when they’re making an agreement. Everyone’s [all] smiles, everyone is handshakes and hugs, but when things are bad in the world, and those smiles turn into straight faces, people look to that agreement, and say ‘okay what can I do?’”

When asked about losing deals to brokers who are willing to sign their lives away to get a deal done, Weitz said that those types of brokers are the ones that even if they do make a quick deal, they will never survive long enough to make a legitimate impact on the industry.

“I think funders will say ‘listen, you sign this agreement we will give you XYZ,’ and let me tell you, that’s the funder that is going to take your lunch from you, and that’s real,” said Weitz.

“The guy that offers you everything to just sign without a redline, is the guy that will crush your business, mark my words.”

Why Funders Are Investing in Real Estate As Their Side Hustle of Choice

January 25, 2021

house on cash

This story appeared in AltFinanceDaily’s Nov/Dec 2020 magazine issue.

house for saleAfter five years in finance, Peter Ribeiro decided to strike out on his own and start US Business Funding in 2008, providing equipment leasing and financing for businesses. But when the housing market collapsed four months later, Ribeiro saw a second major business opportunity emerge. Earlier that year, he had purchased a $250,000 home in southern California that appraised for $355,000 at the time he bought it. Within seven months, the home’s value plummeted to $95,000. “I told myself I knew the area really well, so I might as well start buying some properties.”

At that point, Ribeiro’s fledgling company still wasn’t generating much revenue. “I thought, ‘Man, I just can’t get a lot of loans done right now. I only have three or four employees.’ That’s how I got into the real estate industry.” Twelve years later and at the height of a global pandemic, Ribeiro is simultaneously running two thriving ventures —US Business Funding, and a portfolio of hundreds of rental properties he now owns.

At a time when fintech startups and other industry innovators are looking for investors, alternative lending execs like Ribeiro are instead choosing to put their money in real estate to beef up their investment portfolios. Although some execs shy away from talking publicly about their real estate dealings, citing the fact that they don’t want too much exposure, the consensus is that there’s a lot of money to be made in buying, selling and renting property – if you know what you’re doing.

peter ribeiro“I think real estate is lucrative because when you look at the history of investments, there are two or three ways to really make money: You can put your money in the stock market, or you can put it in bonds. And the other one guaranteed to go up in value is real estate,” Ribeiro says.

To Ribeiro, real estate offers a few major advantages: It’s a tangible asset. You can leverage it as it appreciates in value. Deductions make it so you pay very little in taxes. And it offers significant cash flow. “It’s the best investment you can make,” he says.

What makes real estate an especially good fit for alternative lending and fintech execs is that they possess the skills, resources and financial literacy to succeed at it.

best investment you can make

“Real estate is a long-term gain,” Ribeiro says. “The industry we’re in is a cash-flow cow. People who are doing well are printing money. But what can you do with that money? You can put it in the stock market, but you won’t control much. Then you pay capital gains on it.”

paul riandaAttorney Paul Rianda, who represents both cash advance clients and real estate investors, says it makes sense that real estate investing appeals to alternative lenders – especially amidst the uncertainty of COVID-19.

“If you’re a cash advance guy and COVID happened, then you’re not doing very well,” he says. “If you diversified your assets by doing real estate and cash advance, you’re able to weather these downturns a lot more easily than you would otherwise.”

Rianda has not yet counseled any of his own cash advance clients on real estate matters. But based on his insights from working with both areas, he says real estate would be a logical move for MCA executives, and he’s seen some of his clients in the bankcard industry buy up properties.

“One of my clients had a portfolio of merchants and sold it for a few million, then flipped over to real estate. So it’s a means (to an end),” Rianda says.

‘Snowball effect’

Ribeiro has relied on a simple strategy to steadily build his portfolio of residential properties: Buy. Fix. Leverage. Repeat.

“I feel like the portfolio is doubling every couple of years. It’s just a snowball effect,” he says.

After Ribeiro buys a home, he waits about six months before he has it appraised and fixes it up in the meantime.

“If you go to the bank within the first six months of purchasing it, they’re going to give you the actual market value of whatever you purchased the house for,” he says. “If you wait six months, they’ll reappraise the home and give its true market value, which could be another 40, 50 or 60 percent. And so now you’re going to have a lot more equity in the house, and you’re going to get a lot more money when you leverage that home to go buy the next one.”

Ribeiro says he sees lots of people making the mistake of buying a home, and then going to the bank a week or two later for a loan.

buy fix leverageConstantly maintaining a positive cash flow is Ribeiro’s number one rule of real estate investing. “Your best friend is depreciation,” he says.

Depreciation refers to one of the key tax benefits of real estate. Since owning a rental property is technically a type of business because it generates income, the property is considered a business asset. The IRS allows you to deduct the cost of acquiring that asset – the property – over the span of its useful life. For residential properties, the IRS sets a standard depreciation period of 27.5 years.

So if you buy a $100,000 property with a $20,000 land value, $80,000 of the asset is considered depreciable. Over the course of 27.5 years, you can take an annual deduction of just over $2,900 a year.

The trick, Ribeiro says, is to stick to lower-priced properties with an 80/20 home-to-land value. Most of his properties are single- and multifamily homes between southern California and Las Vegas.

Like Ribeiro, Rianda’s investor clients concentrate on one geographic area to find the best properties. “They look at the area for a long time, understand the area,” he says. “In my neighborhood, three blocks can make a 50 percent difference in the price of a house. You need to focus on a particular geographic area and do a lot of transactions in it.”

Small portfolio, big impact

Jared WeitzReal estate investing has provided a way for Jared Weitz to earn more money while being able to focus on his primary job as CEO of New York-based United Capital Source Inc., the company he founded.

“For me, it’s just a really good second income stream and a way to have a secure return of 4.5% to 6.5% a year,” he says.

Growing up, Weitz got a feel for real estate by watching his uncles invest in multifamily properties. At one point, Weitz’s uncle owned 15 different multifamily homes, and Weitz would help do the maintenance on them.

Eight years ago, Weitz invested in his first two-family home and has fixed and flipped eight properties since then. He currently owns two two-family homes and invests primarily in multifamily homes in Long Island, Brooklyn and Queens. Over the next five years, he plans to pick up at least two more four- or eight-family properties. Working with a small portfolio of residences in his home state has allowed Weitz to have full control over managing his properties and to turn a good profit.

“I think for me, it just offers more liquidity,” he says. “It’s an asset I can sell and liquidate at any time. That’s really important for me.”

Ideally, Weitz would like for his investment to build generational wealth that he can pass down to his son. With many people in the U.S. unable to qualify for mortgages, Weitz sees real estate investing as an opportunity to help the economy by giving renters a place to live and put down roots. “Depending on the neighborhood, you can put yourself in a situation where you have good renters for 20 to 30 years. They want to raise their families and have their kids grow up there,” he says.

Litigation among the pitfalls

Even though Ribeiro has had success with his business model, he cautions that there’s considerable risk involved with real estate.

“I love the industry. It’s a passion. It’s beyond my wildest dreams of the size of the portfolio and how well it performs,” he says. “But don’t think it’s all cupcakes and unicorns. There’s a lot to the madness. That’s why not everyone can replicate the model.”

landlord tenant law“Professional litigators” and multiple lawsuits from renters are a major downfall that Ribeiro points to. He sees at least one substantial suit each year and tries to settle outside of court whenever possible.

As an attorney, Rianda says his real estate clients call on him not just for the purchase of the property, but for various issues that occur during the ownership period.

Here’s one scenario: A property owner has a tenant who isn’t paying rent, so the property owner sues the tenant. But while the lawsuit proceedings are under way, the tenant declares bankruptcy, which puts a stall on further litigation.

“There are people who understand the system and can make it difficult for you to get them out (of the property),” Rianda says, adding that it’s important to have legal counsel readily available. “You need someone who has really done this a lot and knows how the system works to get that person out of the rental property as quickly as possible.”

To minimize liability, Ribeiro has divided his properties into about 10 different business entities – each with a separate umbrella insurance policy.

Rianda sees his own real estate investor clients follow this strategy by grouping multiple homes under the name of an LLC. “If you personally own all these various assets, there’s the potential that if something catastrophic happened at one, it could bleed into all your other properties and potentially put them at risk,” he says.

Dual careers

Ribeiro’s real estate investments and finance company both serve as full-time occupations for him. Some years, he’ll focus more on one area than on the other, depending on market conditions. He spent more time on real estate between 2008 and 2013; then his business needs flip-flopped when real estate prices started going back up. This past year, he’s directed more attention to the finance company because of COVID, which necessitated some operational changes and a need to help clients who had been trying to get PPP loans. But he’s also started investing in commercial real estate, which has taken a hit because of companies forgoing office space to save overhead costs while employees work remotely.

Ribeiro expects to start seeing more mortgage defaults on lower-level homes in 2021 and 2022, after forbearance periods are over. And he’s been leveraging his assets to start buying more properties around the second quarter of the new year. “I think it will be a good time to start buying heavy again,” he says.

An attractive investment vehicle

With the pandemic weakening business portfolios, secondary investment options might sound like just what the doctor ordered.

small business financing growthWhen COVID first hit, some of Rianda’s clients started pursuing other investments like personal protective equipment (PPE). Most of his cash advance clients closed up shop for a few months.

“As time goes on, I’m starting to see my clients go back into their lending,” Rianda says.

Even as clients start to recoup their business, Rianda sees the wisdom in other investments and says cash advance executives are well suited for real estate. “It’s just a way that people who have been successful and spin off a lot of cash for their businesses see as a safe way to diversify their income,” Rianda says. “It’s something I find that people who are doing well in their business do, regardless of what business they’re in. So cash advance guys are just following the things people have done for years.”

Ribeiro cautions that people who get into real estate should look at it as a 10-year investment minimum, and not just a two- or three-month stint.

“It’s not a lottery ticket, and it’s not an overnight race,” Ribeiro says. “This is a long-term gain. But it’s a very lucrative gain from a cash-flow perspective and a tax perspective. I don’t think there’s a more attractive vehicle than real estate.”