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Cloudsquare Announces Its New Integration with Rapid Finance
February 18, 2025Los Angeles, CA – February 18, 2025 – Cloudsquare, the premier end-to-end lending platform powered by Salesforce, proudly announces its latest integration with Rapid Finance, a trusted leader in Merchant Cash Advance (MCA). This new collaboration is set to redefine how brokers and lenders operate, enabling them to process applications faster, streamline funding workflows, and enhance overall efficiency.
Bringing Speed and Efficiency to Brokers and Lenders
For brokers and lenders, efficiency and speed are essential to gaining recognition in the market. Delays in approvals, manual data entry errors, and complex submission processes can lead to lost opportunities. With Cloudsquare’s seamless Rapid Finance integration, these challenges have become a thing of the past.
Key Benefits of the Cloudsquare + Rapid Finance Integration
· Submit deals effortlessly via API – Say goodbye to manual submissions and data entry errors.
· Bulk File Uploads – Attach necessary documents directly in the CRM.
· Upload files with each submission – Attach the necessary documentation directly within the CRM.
· Generate tailored offers instantly – Present funding options quickly based on merchant eligibility.
· Provide Instant Approval decisions – Close deals faster and gain a competitive edge.
Why This Integration Matters
Cloudsquare has always been at the forefront of MCA technology, offering brokers and lenders an advanced, scalable CRM solution designed to automate, optimize, and grow operations. With Rapid Finance now part of its growing list of lender integrations, brokers can accelerate their workflows, reduce processing time, and increase funding success rates—all within a single, intuitive platform.
Seamless Implementation for Brokers and Lenders
New users can launch Cloudsquare Broker with the Rapid Finance integration effortlessly, ensuring quick adoption and a fast return on investment. Existing Cloudsquare customers can easily add Rapid Finance’s API through a simple license upgrade, with expert onboarding and support to ensure a smooth transition.
About Cloudsquare
Cloudsquare is the leading end-to-end lending platform, uniquely powered by Salesforce to deliver unparalleled flexibility and innovation for lenders and brokers. With a commitment to optimizing lending processes through cutting-edge technology, Cloudsquare provides robust, scalable solutions that empower merchants to achieve greater efficiency and growth. Celebrated by industry leaders, Cloudsquare has earned a place on the Inc. 5000 list as one of America’s fastest-growing companies and is consistently rated a top service provider on platforms like Salesforce AppExchange, G2, Clutch, and Manifest.
For media inquiries, please contact:
Cloudsquare Marketing Email: marketing@cloudsquare.io
Rapid Finance a Diamond Sponsor of B2B Finance Expo
August 8, 2024
Rapid Finance is a Diamond Sponsor at the inaugural B2B Finance Expo taking place at Wynn Las Vegas from September 23-24. The conference will bring together the leading lenders, funders, and brokers from across the spectrum of commercial finance, leasing, mortgage, and revenue-based capital products.
The Small Business Finance Association (SBFA), of which Rapid Finance is a founding board member, will play an important role at the event. The SBFA is a group of technology-driven financial service companies specifically focused on providing efficient and responsible capital to small and medium businesses – independent businesses – across America. Rapid Finance was founded in 2005.
“At Rapid Finance, we are deeply committed to empowering small business owners with the capital they need to thrive,” said Will Tumulty, CEO of Rapid Finance. “As a founding board member of the SBFA, we proudly support independent businesses across America. Events like the B2B Finance Expo are crucial in bringing together industry leaders and fostering collaboration and innovation, and we are excited to play a role in launching this event and contributing to the commercial finance sector’s growth.”
The B2B Finance Expo is powered by AltFinanceDaily which has produced nearly two dozen commercial finance related conferences since 2017. To register CLICK HERE.
Rapid Finance Has Evolved Into a Three-Piece Business
October 12, 2022
Historically, Rapid Finance has been a lender, but over the last few years the company has expanded into other areas including portfolio servicing and technology. It’s a three-piece business, one that now includes a new wholly owned subsidiary, Thrive.
Thrive is described as an end-to-end digital lending platform that can be used by banks, credit unions, or other organizations to offer small business loans faster and easier to their customers.
Kunal Sehgal, co-founder and CEO at Thrive, said that Thrive’s technology can handle everything “from the application intake, to actual data collation and aggregation, to underwriting to decisioning, to origination to closing, and then servicing as well.”
The product gives Rapid a unique tool in its arsenal, given the company’s background. Will Tumulty, CEO at Rapid Finance, explained that Thrive’s technology will be greatly enhanced by Rapid’s own experience in the lending business.
“If you want to do a partnership with Rapid [through Thrive], you’re not just signing up for software,” Tumulty told AltFinanceDaily. “You can get software, you can get potentially balance sheet access, you get expertise in servicing and credit management that Rapid has developed over more than 15 years in small business lending. And we think that’s a big difference for companies that are looking for a partner to help them get into the small business lending space.”
The acquisition was announced on October 3rd at American Banker’s Small Business Banking conference and is part of Rapid’s recent corporate rebrand and restructuring, which includes a new logo and website.
Rapid Finance Resumes Funding
July 29, 2020Rapid Finance is funding again, according to posts made by the company on social media.
“Now that most states are in the process of beginning to function normally, many small businesses are back in operation and we’re excited to announce that we have resumed accepting NEW financing applications!”
Why RapidAdvance Is Now Rapid Finance
February 7, 2019
RapidAdvance has officially changed its name to Rapid Finance.
“The term ‘advance’ is out of favor these days,” said founder and Chairman of Rapid Finance Jeremy Brown. “It also doesn’t reflect who we are as a company or what our brand is. We put our clients in a variety of different financing solutions including factoring, term loans and equipment leasing. ‘Advance’ is very narrow and old school. ‘Finance’ represents where the company has evolved to and where we’re going.”
The company’s logo is also new, but Brown said that they purposely retained the same color scheme to make the change as seamless as possible.
“Before we had an arrow through the word ‘rapid,’” Brown said. “I think the three squares [in the new logo] represent an arrow head so that there’s continuity with the old logo.”
Consistent with the rationale for the company’s name change, Brown said that their business is about 85% term loans and only 15% merchant cash advance, healthcare cash advance and bridge loans. Through partners, Rapid Finance also provides their customers with access to SBA loans, factoring, asset based loans, commercial real estate and lines of credit. By the second quarter of this year, Brown expects that they will offer their own line of credit product.
Rapid Finance is broadly diversified by business type, according to Brown. He said that no business category accounts for more than 25% of their business. As for acquiring new business, Brown said that 60% comes from partners/brokers and 40% comes from their internal direct marketing efforts.
Brown said that Rapid Finance, which employs about 200 people, has hired about 25 over the last six months. Most of the hires were in the technology and sales departments, both internal sales and sales reps who work with ISO partners. He also said they expect to fund between $550 and $600 million this year.
Founded in 2005, the company’s employees are divided between its headquarters in Bethesda, MD and another office in Detroit, MI, which houses Rapid Finance’s direct sales and marketing teams.
Former CFO of RapidAdvance Moves On to Beyond Finance, Inc.
June 27, 2017Rajesh Rao has taken the CFO position at Beyond Finance Inc., according to LinkedIn. He served as RapidAdvance’s CFO and Head of Credit Analytics and Product Strategy from October 2015 to about the end of May of this year.
Rao had come to Rapid after 13 years at Capital One where his last title was Managing Vice President.
Rapid Capital Funding Acquires American Finance Solutions
October 8, 2014
Miami, Florida-based Rapid Capital Funding will acquire Anaheim, California-based American Finance Solutions today in perhaps one of the most significant deals in merchant cash advance history.
Rapid Capital Funding, not to be confused with RapidAdvance, is led by the company’s founder Craig Hecker. Hecker and AFS’s CEO Scott Griest broke the news to me on a call together. “It’s a roll-up,” Griest said. AFS will continue to operate under their brand name for the time being and Griest will remain a leader in the company.
Meanwhile, the operations of the two companies will begin to merge, with Hecker confirming already that their head underwriter, Andrew Hernandez, was in California getting up to speed on AFS’s operations.
The news comes less than five months after American Finance Solutions struck an equity deal with CapFin partners. I am unsure if CapFin is still involved in the company.
Griest and Hecker were both excited about working together. “Griest has done a great job managing the sales partner channel,” Hecker said. Griest will continue to develop those relationships for the company.
This is the first major merger in the industry. Historically, just about all of the equity deals in merchant cash advance have been acquisitions by institutional investment groups. This is a consolidation.
RCF, while based in Miami, has an office in New York City. The AFS deal puts them on the ground in the 3rd major industry hub.
The two executives hinted that this deal was just the beginning.
Register for The 7th Annual Alternative Finance Bar Association Conference
May 21, 2025
The AFBA Conference is BACK.
If you are an attorney in this industry, you won’t want to miss the Alternative Finance Bar Association’s (AFBA) 7th Annual Conference, here in NYC June 9-10. They will be covering current events in the legal world of alternative finance, including the latest regulatory and caselaw developments, upcoming CA collections requirements, rapidly changing NY law, bankruptcy strategies and a lot more. This is an extremely reputable bar association with top notch attorneys in the field.
For more detailed agenda information & a registration link, click here: https://www.eventbrite.com/e/afba-7th-annual-conference-tickets-1317879616409
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